Preface
I've had the idea for this entry since
When Fun Has a Time Limit, which was... Oh gosh, June of last year.
I kept putting it off because I wanted to do the proper research. I made a few cursory searches for info but then decided I was far too lazy, and kept putting off the entry.
Nearly a year later, I have found the perfect excuse to write an entry without doing the proper research.
It's the all-useful label of
~An Opinion Piece~
And now I can finally get this idea out from my brain and away from anyone saying "these facts are wrong... In fact, they're not facts at all!!"
So, before continuing, please realize that:
- I am, foremost, an AMV editor.
- I have extremely limited exposure to the vidding community at large
-
The rest of this entry is absolutely filled with generalizations. -
There will always be exceptions.Time to break out a table.
AMVs vs Vidding: A Comparison |
Thing |
AMVs |
Vidding |
Act of making the things |
Editing (Very rarely "AMVing") |
Vidding (Very rarely "Editing") |
The people who make the things |
Editors (Very rarely "AMVers") |
Vidders (Very rarely "Editors") |
The things themselves |
AMVs (anime/animated music videos) GMVs (games) MMVs (manga) Edits |
Vids Fanvids |
Community hubs * not super active ** not the typical editing culture/scene |
https://a-m-v.org/ * https://amvnews.ru ** Discord Every social media site |
https://ao3.org https://tumblr.com https://dreamwidth.org Small presence on most social media sites, including Discord https://vidders.net * https://creaspace.ru **
|
Challenging yourself/others to edit a video in a specified (usually short) time-frame |
Iron Chef (IC) Iron Editor |
Sprint |
Works in progress and getting people to give you feedback on them
|
Beta Beta testing Beta tester
|
Draft (sometimes "Beta") Beta request
|
Events related to fan editing
|
Conventions Competitions Contests (Rarely "Expos")
|
Conventions Exchanges Fests (Vidders don't usually do any sort of competition)
|
So there's the boring vocabulary part out of the way.
Now for the actual opinion part.
My totally skippable personal history with both communities
I started editing in 2001, and joined a-m-v.org in 2002. Back then, I just considered everything an AMV, even if it wasn't anime, because a-m-v.org was the only forum I knew that existed for any such fan edits. Of course, there was videohelp.com, doom9.org, and gametrailers.com, but those weren't really the same thing. I literally grew up on "the org", actively participating and editing up until about 2005. I was still involved, just not very much, from 2005 - 2009. 2009 - 2018 I still edited maybe once a year or two, but did not interact with the community at all. 2018 onward, I got back into editing, and the community, but of course by this time "the community" had changed drastically and so I am mostly just on Discord.
Youtube was created in February 2005, and I joined in December. Youtube links were censored on the org and this is when a schism in the community started forming (for this and several other reasons). I don't know much about vidding history, but I imagine Youtube and Vimeo had it taking off in popularity now that some sort of hub existed outside conventions. Sidenote: If you're interested in
actual vidding history,
Vidding: A History exists, and the electronic version is free.
I made my first vid with live-action in 2005 and my first exclusively live-action vid in 2007. I don't make many live-action vids, but I wanted to connect with people who made more of them. Eventually I discovered vidders.net. It opened in 2008, and I joined it in 2015. But I could never really get into it.
Tumblr seemed to be the vidding hub for a long time, especially when Superwholock was dominating the platform. I did make 2 supernatural videos in 2013 when I (briefly) had a tumblr account (that wasn't primarily for vidding OR spn stuff), but ultimately I got nowhere.
I've been circling the vidding community periphery for years. For some reason, the group seems
really difficult to get involved in? My perception was that it's either:
- people dedicated to a specific fandom and only making vids for that fandom (which I wasn't interested in doing)
or
- groups of friends making stuff for their small friend groups and really not interested in interacting with anyone else
There's also this third group of people that just make vids of their crossfics or original stories by sharing masks and stuff and I find that SUPER INTERESTING but even MORE of a mystery in how to become involved in.
I realize the easiest answer is "just make those things and you're in" but what I am talking about is not the making of the things, but the
talking to the people who make the things like in a forum.
Fortunately, 1-2 years ago I was introduced to vids on ao3.org and dreamwidth, which should make the entry barrier much lower, but for some reason I still have yet to jump over it.
I get the impression that vidding groups are just super inclusive and protective; that the actual non-public forums are extremely careful with who they invite/allow in.
I am in one vidding discord server that isn't very active, and I still get that impression even from them; although they've told me it's not true.
So I really don't know what's going on there. Maybe I just don't communicate the same way they do?? Who knows.
So basically:
The Culture Clash
Both communities have tons of history, but this entry is already quite long and it's getting kind of late (and I don't want to delay this entry for several more months lmao).
So let me over-simplify the over-arching appearance of the community cultures I have experienced, and how they differ.
And again let me emphasize that these are: 1. generalizations, and 2., my impression, so they could also be entirely wrong.Gender
AMVs (or at least A-M-V.org) started out pretty male-dominated, but now seems to be equally spread among all binary genders. There are queer editors, but they're usually not the "out and proud" type; the ones who are seem to make their own communities dedicated to the purpose.
Vidders are by and large female-dominated, and always have been. There are male vidders, but in my experience they typically don't participate in any sort of community, although they may lurk in some of the community hubs. Most vids have queer content, though I have yet to have come across a vidder that identifies themselves as queer. Maybe this is just an oversight on my part. I've never seen a bigoted, sexist, or queerphobic vidder, though; they all appear to be extremely accepting, inclusive, and welcoming.
Meanwhile, AMV editors run the gamut; They're mostly fine but I've run into quite a few bigots too.
Accessibility
In a nut shell, AMV editors just don't care, sorry to say. I think it's mostly ignorance (myself included). "Why would blind/deaf/photosensitive people be interested in music videos, which comprise all the things they can't do?"
Turns out, quite a lot of them are interested, and blindness, deafness, and photosensitivies are a whole spectrum and not a binary on/off switch.
Vidders have always been at the forefront for accessibility; their major community hubs are built around it; their conventions, expos/shows, etc., often require subtitles for the songs, and many vidders will list "physical triggers" in their descriptions for photosensitivities. This is casting aside the predominance of content/trigger warnings which they've adopted from (I assume) the fanfiction community. Those have always been present in vidding and are basically muscle memory to add to every vid at this point.
Meanwhile, back in AMV land, CWs/TWs are only
just now being
thought about in larger scale events (and it's usually only the "big ones" like suicide or sexual violence), and it's really only being pushed by the female editors. Photosensitivities are only
just now being considered in small groups (and not at all in large-scale events) due to the recent popularization of the
VPR (Vidding Photosensitivity Relay). Alt text, music lyrics, and/or subtitles are only even barely considered if the sources are not in English.
The Events
AMVs have tons of events, or should I say... Competitions.
AMVs are
extremely competitive. Even among in-group events, there's almost always a winner, and from any large AMV contest, there's almost always some sort of physical prize.
Contrast this with Vidders, who also have all sorts of events, but they are more focused on small groups. Somewhat due to the legal nature of Vidding (live-action media companies are far less forgiving than the animation ones), they had to be somewhat secretive; but even then, I've
never heard of a vidding competition where there's a winner or a prize. It's always about sharing their vids and getting more people to view them, and never about who is better than anyone else.
The AMV community is split on this; there are some expositions and there are more non-competitive events for small groups, but the competitions and contests at conventions dominate and always have.
This leads to some interesting culture shock when an AMV contest allows live-action videos and then the vidder finds out they need to give the contest their name? and address (to mail the awards)??? More than once I've seen a vidder get wigged out by this and just not enter at all. They value their privacy a lot more than AMV editors seem to.
On the small scale events, smaller groups of AMV editors hold lots of Iron Editors (timed challenges) for fun. Typically the smaller ones in my experience are not judged, and thus don't have a winner. They also do exchanges, primarily for birthdays and christmas.
Meanwhile, Vidders seem to deal with "fests" (which are more or less videos made to some sort of theme or prompt), and their own version of exchanges, which have tons of made up holidays. These exchanges differ from AMVs as they appear to be more... public? For lack of better wording. It's similar to a secret santa, but it's a collection on ao3 and/or a community/group on dreamwidth and/or tumblr. They have a whole system with special terms for all the parts involved.
For example, a "pinch hit" is a vid that needs to be made in a very short timeframe because the original vidder dropped it, and a "safety fandom" is using a fandom/source that is much more common than the request you would actually prefer.
Self-Promotion
I really don't think Vidders do much self-promo, to be honest. They post their vids on their platform(s) of choice and hope people see them.
You could argue that many AMVers do the same thing, but, it seems to me that there are far more AMVers that are interested in cultivating some "professional" type of image, like making their youtube channel out to be some kind of brand, having "studios" with their own promo accounts, and having some quality control by refusing to release videos they did on the side for fun or small exchanges.
Obviously I don't have as much insight into Vidders for this since I'm not really close to any, but they by and large seem to just... Be themselves, sharing everything and everything, and if they "brand" themselves, it's because they only edit to a particular fandom and want to broadcast that. They don't generally appear to come up with bumpers/intros for their videos, and studios aren't really a thing. Sure, many get embarassed by older works and remove them later, but that's totally different from refusing to upload them in the first place, which is a thing that far too many AMV editors seem to do.
Video Goals
AMVs are filled with competition, and as such, this really leaks through to their content. AMVs are generally about showing off a certain technique someone learned, trying to be the best at something, having a goal for winning an award/fame/notoriety, or just putting out some sort of "quality piece." There's a lot of visual effects play, with different AMV communities focusing on the most vfx they can use and/or making original content with them (telling a story independent from the sources) while other schools of thought stick to "raw AMVs" which avoid (obvious) vfx as much as possible.
There are some unwritten rules in AMVs, like how it's generally seen as "better" if someone can understand the story in the AMV without having any familiarity with the source footage, or that an AMV always has to have some type of story contained within.
If I had to summarize what AMVs do, I guess it would be to "show off" whether that be their editing skills/techniques, or their desire to tell a specific story.
The most famous AMVs in history all have some kind of "new technology/technique" component, "
Euphoria" probably being the most well-known for its use of masks, which was ground-breaking for the time.
Vidders do the opposite.
They expect the audience to know the source footage, and are often making some sort of commentary on the footage or production of the footage.
There are the vidders who do their own fanficcy thing, but I'm not sure they're the typical type of vidder; the "famous" fanvids in vidding history are all commentaries on media in some form or fashion. Arguably, the most famous vid (I know of) is "
Women's Work" which shows the suffering of women in the show Supernatural, and is essentially a commentary of the fridging of women.
By and large of course, both communities just do it "for fun," but when the goal
isn't "fun," for AMVs it's generally "winning" and vidding it's shining light on some issue they've noticed with their fandom/source footage.
Scholarly Work
Vidding seems to be chock full of people in academia. You can't seem to walk three feet without some sort of essay on something fandom-related, and vidding is no exception.
There are books, a whole "fanlore" wiki, any sort of "fandom essay" on even just a hobby blog is often formatted and sourced, and the main organization behind their popular community hubs are
legally fighting for vidding to be considered fair use.Contrast this with AMV editors, who seem largely involved in the convention circuit. Tons of editors run or staff some sort of convention or contest, if not multiple. There have been a few attempts at documentaries, but mostly seem to be focused around documenting the hobby rather than scholarly work.
I don't have much to put in this section but I did want to note that this difference existed.
The terrible segue for the conclusion
What are your experiences with both communities?
What assumptions have you made?
Observations you've seen?
Changes you've noticed?
Is there anything in particular you like or don't like about one of the communities or wish was in yours?